• Apple’s iPad – 5 ways your business will benefit

    Date: 2010.01.27 | Category: hardware, mobile | Tags: ,,,,

    So here’s the standard blog post that every geek is going to write on the Apple iPad.  From a business perspective, here’s why you should care.

    1 – More people will be browsing.  As such, more people will be able to visit your site
    2 – Larger screen.  Will encourage more rich media and video consumption.  Can you still afford to not make video aimed at your prospects?
    3 – Reading is cool again.  The Apple marketing team is very ‘pro reading’ – as such, there are more opportunities for your written content to be consumed.  Businesses giving away e-books are in for a treat.
    4 – Impressive display tool.  This product opens up a new category space between the 4 inch mobiles, and 10 inch foldable netbooks.  Imagine using this screen to give an over dinner pitch.  Way better than the small iPhone or the formality of opening a laptop.
    5 – More capacity for apps.  Already, the iPod touch has over 140,000 apps.  Many of them could explore additional functionality if the screen was bigger.  If your business has a repository of content, such as videos and white papers, or brand messaging that can be tied into games and interactive features, get ready to begin a new style of engagement.