Here is the video from our recent Social Media Week 2011 panel. This time, instead of having our MD, Raj Kotecha, chair the panel, we brought in Sumit Sharma, editor of TheHipHopChronicle, along with respected Metro journalist Rahul Verma, MTV Wrap Up’s Babatunde Adefuye and SoundCloud’s Dave Haynes. The event was hosted by 01Zero-One studios in Soho, London, an awesome HD studio loved by media types in the know.
If you attended, you may be in one of our amazing photos, courtesy of Ravi Chandarana of Chromatic Photography, so have a look on our Facebook gallery.
And here’s the bonus Q&A session at the end…
Below are the editorial parameters:
Today’s music businesses are responsible for having direct relationships with not just DJs and editors, but tweeters, bloggers, and even pirates. The question is, who is the most influential, and how do we cover all communication bases?
Here are the questions asked:
(00:08) Opening Comments and meet the panel
(07:06) Who are the biggest taste makers and what do they bring to the table?
(11:10) How can labels work with online outlets to provide interesting content?
(16:47) What can we do to keep engagement interesting for music consumers?
(23:05) How can we try to curb online bullying?
(32:35) Why do you think bloggers are getting shut down due to copyright?
(42:38) How do you avoid spamming taste makers and find innovative ways of connecting with taste makers?
Special thanks to TheHipHopChronicle, the panelists, the staff at 01Zero One, Social Media Week London and Rahul Bhatt.
We managed to capture both opening and closing comments at our recent Music is Dead panel in conjunction with Rich Mix, in Shoreditch. First up is Rich Mix Trustee and Taylor Wessing LLP partner Tandeep Minhas, addressing the audience before the panel gets under way. Tandeep explains what Rich Mix does, and why it is important to support their efforts.
Right after the panel, we caught up with Rich Mix Director, Jane Earl, who gave her comments on the event and the community it attracted.
A huge thank you to everyone who came out and packed The Rich Mix London for our Music is Dead, Long Live Music panel for Internet Week 2010. The event was a huge success thanks to our great panel comprising of
The videos are live below. Please feel free to embed them wherever you like, or view them on iPods, iPads, etc, by using the links below them. Any sharing is appreciated. Also, all profits made at the bar went to The Rich Mix Cultural Foundation, which is a great cause. Extra special thanks to Dannoff Vodka for the VIP donations and to the whole CCA staff for working tirelessly to make this event possible. Photos are courtesy of ChromaticPhotography.com – please have a look at our Facebook page to view them.
I’ve been meaning to write about this for a while, as people know that social media ‘soft sellers’ like me have been growing ever more fearless of Google’s grip on search, and dare I say it, the psychology of search.
But here’s the kicker. All technological advancements are unpredictable when a genuine paradigm shift occurs. Enter Google instant; the new-born from Schmidt and Co that hopes to distract from the micro hum that is Buzz and the ripple in the ocean that was Wave.
Here’s the premise, in steps.
1) The user types in ‘Carrier Bags’. But what they are really ‘typing’ is a sequence of real time characters, ‘C-A-R-R-I-E-R–B-A-G-S’
2) With each key stroke, Google predicts what you are going to type (currently available as a list of ‘where are you going with this’ suggestions in their search and on many browsers).
3) Instantly, ads are thrown at you at each key stroke. Before you get to the end of your search term, and maybe based on your other browsing habits, and ad is served for ‘Carrier Bag Shop’.
4) If the user is distracted by the ad en-route to completing the search for 3 seconds, Google bills an impression.
The question that we, as marketers need to answer, is will this instantly change the way search users behave? The answer remains, of course, to be seen in time, but ultimately comes down to the level of horizontal decision making the user demonstrates whilst searching. Is the user prepared to make a search decision, whilst physically doing the search? Are instant results the first example of ‘over optimisation’? Will Google give users the option to switch this off…? And if so will they lose critical (and commercial) mass like Buzz/Wave, thus not allowing the shift away from Bing et al?
Lest we forget social media…
Facebook already has a deal with Bing for it’s out of wall garden results within the FB environment. But what if Google Instant also shows you ads that your Facebook / Gmail buddies thought were relevant? Or the search was done by someone at your office days before, and deemed relevant/useless already, thus swaying you towards/away?
To me this comes down to steering search. Imagine your sat nav says, take the next right. After that, there are three lefts, would you like to commit to those three lefts now? In reality will you get there any more efficiently? Remember, enhanced search does not lead to enhanced discovery. But if the enhancement does occur, Google will be ahead of a curve that they themselves have drawn. Rest assured they will draw it steep and watch their competitors try to climb it.
What an incredible night. I got to catch up with some great old colleagues including Rafat Ali, Robert Andrews, Diane See Morrison, Patrick Smith and many more, including the ever entertaining Peter Bale, Exec Producer of MSN.co.uk. There was also a panel featuring Rafat, Peter as well as Julie Meyer, CEO, Ariadne Capital, and David Rowan, editor, Wired UK. The main theme was looking at the positives in the publishing industry and you can link back here for the main takeaways. Below are the pictures we took and a little wrap up video is coming soon.
The coolest retailer on the block has now included video into its site, and just like the social media and content fairy promised… sales went up.
If you have the time, you can check out the full video of last Tuesday’s panel below for Social Media Week 2010. Abridged versions of the video will be online soon. Our editors are currently bringing the key questions and answers to the surface. Apologies for the occasional lens shaking, the room was very busy and the odd human tremor made it’s way through to the tripod.
So here’s the standard blog post that every geek is going to write on the Apple iPad. From a business perspective, here’s why you should care.
1 – More people will be browsing. As such, more people will be able to visit your site
2 – Larger screen. Will encourage more rich media and video consumption. Can you still afford to not make video aimed at your prospects?
3 – Reading is cool again. The Apple marketing team is very ‘pro reading’ – as such, there are more opportunities for your written content to be consumed. Businesses giving away e-books are in for a treat.
4 – Impressive display tool. This product opens up a new category space between the 4 inch mobiles, and 10 inch foldable netbooks. Imagine using this screen to give an over dinner pitch. Way better than the small iPhone or the formality of opening a laptop.
5 – More capacity for apps. Already, the iPod touch has over 140,000 apps. Many of them could explore additional functionality if the screen was bigger. If your business has a repository of content, such as videos and white papers, or brand messaging that can be tied into games and interactive features, get ready to begin a new style of engagement.
It looks like Coca-Cola recognise that any employee can say whatever they want about their brand. It sounds like a bunch of ’5 policies for this’, ’5 policies for that’. Do you think large brands can police their employees in the social media space? Eitherway, it makes for a great read here.
Source: ViralBlog.com via LinkedIn
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