The Fragrance Shop + Rays of Sunshine + Royal Albert Hall
The Fragrance Shop (TFS), the UK's largest independent retailer of fragrances, recently hit a milestone of £200,000 in customer donations for Rays of Sunshine, a UK charity granting wishes for terminally or severely ill children. Ahead of a huge scale celebrity fund raising concert featuring Olly Murs, Pixie Lott, Alesha Dixon, The Fragrance Shop were asked to create a brand video tying in their association with the charity.
Creative Content Agency were charged with creating a feel good video that would be in keeping with the upbeat nature of the evenings musicality and sense of celebration. We requested footage from Rays of Sunshine from previous charity works with celebrities like One Direction and Dynamo. We also sourced some fun footage of TFS staff and shot a custom video intro with cards being passed across various departments at The Fragrance Shop, eventually landing with the CEO. The video was also posted on YouTube, blogged and emailed to The Fragrance Shop's customers.
To hear more about how video can help with storytelling and building brand feel free to contact us.