Creative Content Agency

Building Brand Audiences

Content marketing specialists focused on brand extension for the e-commerce, technology and professional services industries.  We ask the questions, generate the ideas and implement the strategies to build your audience online.

 

This website aims to take no more than 5 minutes of your time.

The Creative Content Agency has created a simple framework known as ‘the four P’s of content’.  We deploy the thought process below, in varying degrees, for each campaign we are involved in.

Plan

  • Research the kind of content your audience find engaging
  • Decide what message needs to be distributed
  • Review the best forms of media to carry the message
  • Consider the resources required for production and hosting
  • Fine tune tracking, ROI levels and integration into current initiatives

Produce

  • Create prompts such as briefs, scripts and bullet points
  • Choose a location which complements the recording if producing rich media
  • Review and iterate as your create if possible
  • Edit and render the content ready for distribution
  • Ensure all stakeholders are consulted for sign off

Publish

  • Host the content in front of its target audience
  • Make sure the content is accessible via all necessary devices
  • Consider physical distribution of the content
  • Track engagement across all published locations

Promote

  • Inform your audience of your content
  • Make it easy to share the content virally
  • Attach to existing communications
  • Make the content easy to find for prospects unfamiliar with your company

Contact us today to discuss how we can help

This website aims to take no more than five minutes of your time.