Four P’s

The Creative Content Agency has created a simple framework known as ‘the four P’s of content’.  Every content project requires different usage of the points below – which our consultants are more that happy to figure out for you.

Plan

• Think about what your audience wish to hear
• Decide what message needs to be distributed
• Decide the best form of media to carry the message
• Plan the production and hosting of the media
• Consider tracking, ROI levels and integration into current initiatives

Produce

• Create prompts such as scripts and bullet points
• Choose a location which complements the recording
• Set up a space to capture the audio and / or video
• Review the content as you create it
• Edit and render the content ready for distribution

Publish

• Host the content in front of it’s audience, from your website, to email footers and more
• Make the content easy to enjoy
• Consider physical distribution of the content
• Track interactions across all published locations

Promote

• Inform your audience of your content
• Make it easy to share the content virally
• Attach to existing communications
• Make the content easy to find for people unfamiliar with your company

Contact us today to discuss how we can help.