THE 4PS OF CONTENT
FOUNDATION WORKSHOP
Grow your brand by learning to Plan, Produce, Publish and Promote content with confidence.
Details
What is The 4Ps of Content Foundation Workshop?
Over on the agency side of our business, all our new clients learn the 4Ps of Content as part of a private on-boarding program. This helps them gain clarity on their strategy and what content will help them achieve their business goals.
So if you are keen to generate fresh content ideas, become a respected voice in your industry, build a brand that makes an impact or even just attract new opportunities using your expertise on social media, this workshop is for you.
What will I learn?
How to apply the 4Ps based on our client’s real-world results. Every single thing we teach is based on 100% real case studies from actual agency work. This course does not teach hypothetical theory. It’s purely practical and evidence-based.
How to apply our approach to generate ideas, attract customers and make unlimited content for your brand, saving you thousands in agency fees.
How to save hours every week by planning your content and leveraging opportunities from social media, events, PR, partnerships, collaborations, celebrity affiliations, testimonials, and much more.
How to conduct a podcast interview and be interviewed. You’ll even create two podcasts you can share with the world immediately after the course.
Personalised and tailored tactics based on your journey today in a customised 1 on 1 call with the instructors.
Is it for me?
Yes, IF you’re looking to:
Grow your personal brand, attract new business and bigger opportunities using content
Help your business market around the clock to audiences you’ve attracted online
Upskill or stay relevant as a working professional within a company
AFTER YOU COMPLETE THE 4PS, YOu’ll know how to
Plan - Choose the content types that will help you reach your goal. Establish what resources the content requires. Figure out the direct and indirect ROI.
Produce - Understand how to apply videos, podcasts, blogs and graphics individually and in combination to your social platforms. Extract more value and attention from the content you produce.
Publish - Feel confident that you are publishing content correctly with tips and tricks that will prevent the most common mistakes.
Promote - Get people to care about your content by getting them to consume it. Drive attention, traffic and advocacy of your content by understanding how to leverage paid ads, influencers, email and direct distribution.
Everything above is taught based on 100% real case studies that our clients have generated since 2006. We’re not here to teach you “theory” - we’ll only share what we’ve seen work many times over.
Testimonials
John blakey, chair, vistage game changers group
We’ve had inspiration, we’ve had fun, we’ve had immediate practical takeaways and I think, most of all, we’ve had that game changing moment about, “[changing] our mindset around digital culture. Have we got the digital culture in our businesses, what are we going to do tomorrow to make that a reality?”
Thank you Raj, it was a fantastic session.
JULIA LEWIS, DIRECTOR of MARKETING & COMMUNICATIONS, FUTURE LEADERS TRUST
“I already do a lot of digital, but what [Raj] has instilled in me is there is no divide between digital and not digital… things that can be said in the office can provide content for what you will want to put out in the digital world.”
Rob edwards, md, farm digital
“Today was a really engaging day… there was structure there, there were things we could take away and use in the business tomorrow.”